The Valencia Marathon, with 30,000 runners and a history of over 40 years, is one of the biggest races in Europe, and the sponsors have big ideas to go with such a big occasion. Hyundai wanted to show one of their cars in a striking setting, and the company Label Eventos used GUIL decks to put the car about 10cm above the surface of the boat lake next to the finishing line.
Four 1m*1m TM440 decks support the car for a truly eye-catching advertising placement, with no competing products anywhere near. The reflection of the platform in the water doesn’t let you see that each platform is really a metre high, so the platforms themselves have to give maximum stability and strength.
The 42th Trinidad Alfonso Valencia Marathon was “the place to be” for all running lovers. The route with 42.195 km, that started at Plaça de la Marató and ended at the City of Arts and Sciences, was a perfect circuit to make a mark. The athletes ran through the large avenues and the historic center of the Valencia city, where the main tourist attractions are located. If you are a runner… do not miss the 43rd edition!
With many organisers and authorities Label Events knew that GUIL’s platforms, which are made with top-class materials to provide maximum resistance, were the perfect solution. The event company also use GUIL platforms for the grandstand, stages, and camera raiser.